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Experian Consumer Research : ウィキペディア英語版 | Experian Consumer Research
Experian Simmons is a part of Experian focused on delivering the mindset of the American consumer. Used mostly for their National Consumer Survey, this group is known in the media and advertising community〔Ranked Among Research Companies - http://www.marketwatch.com/news/story/simmons-ranked-1-syndicated-research/story.aspx?guid=%7B4E9AEE83-FEEB-4D67-83FB-AB7B82C72CD7%7D&dist=hppr〕 for analytical skill and cost-effective approach to media research. combining behavioral and attitudinal research with information on people's demographics, lifestyles, media habits and shopping habits. == History of Experian Simmons== 1954 - Willard R. Simmons,〔http://query.nytimes.com/gst/fullpage.html?res=9C07E0D61F31F933A15753C1A960958260〕 founder of W.R. Simmons and Associates Research in New York, starts the original Simmons survey looking at TV advertising and its effect on shopping choices.〔http://www.vmr.com/research/560.html〕
1998 - Symmetrical Resources acquires Simmons〔http://www.marketresearchworld.net/index.php?option=content&task=view&id=555&Itemid=〕
2004 - Experian acquires Simmons〔http://www.experiangroup.com/corporate/news/releases/2004/2004-10-14/〕
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